AI automation for small and mid-sized businesses
What would your team do with an extra day every week?
I build AI automations that get your team that time back. Fixed price, and if it isn't worth doing for your business, I'll tell you on the free call.
No pitch, no obligation. If automation isn't worth it for your business, I'll tell you that too.
The work I mean
Walk into most small businesses and you find the same things. Someone copying order details out of emails into the accounting system, one at a time. A quote that takes two days to go out because the person who writes quotes is buried. A report that gets rebuilt from scratch every Friday because that's how it's always been done.
None of it is broken, exactly. It's just hours, every week, going to work nobody enjoys. Add it up and it's often a full workday per person, per week. And everyone is so used to it that nobody counts those hours anymore.
That's what I automate. Not your judgment, not your customer relationships. The typing, the chasing, the phone nobody was free to answer.
Three examples
Every business has its own version of this. Here's what actually changes:
The calls you never hear about
Today
A customer calls at 7pm because the water heater died. Nobody picks up. Most callers won't leave a voicemail — they just call the next company on the list, and you never find out what the job was worth.
Automated
Every call gets answered, day or night. The AI takes the details, books the visit into your calendar, and texts the customer a confirmation. Anything unusual gets flagged for a person to call back. Monday starts with booked jobs instead of a blinking voicemail light.
Getting paid
Today
The work is done, the invoice went out, and now someone spends part of every week checking who hasn't paid and writing polite reminder emails. More than half of small businesses are owed money right now, about $17,500 on average, and chasing it eats hours nobody bills for.
Automated
Reminders go out on their own, friendly at first and firmer as the invoice ages, each one written to match the customer and the amount. A person steps in only for the accounts that need a real phone call. The money shows up sooner, and nobody spends Friday being a bill collector.
From the driveway to the books
Today
The tech finishes the job, then sits in the van typing up what happened: parts used, hours, notes for the invoice. It's the last thing anyone wants to do at 5pm, so it happens late, from memory, or not at all, and the invoice goes out days after the work did.
Automated
The tech talks for thirty seconds: "replaced the condenser fan, two and a half hours, two capacitors from the truck." The AI turns that into the job record and a draft invoice in QuickBooks. Someone approves it, and it goes out the same day as the job.
How it works
01
Free intro call
You tell me where the time goes. I tell you what's realistically automatable and roughly what it would cost. If the honest answer is "don't bother," you'll hear that too.
02
Workflow assessment
I spend time with the people doing the work and map where the hours actually go. You get a ranked plan, and I build one small automation along the way, so you're not just buying a document.
03
Build and handoff
I automate the workflow we picked, run it against real work until it has earned your team's trust, and hand it over with training.
Ways to work with me
Workflow Assessment
A short, fixed-fee engagement. I interview your team, map your workflows, and rank what's worth automating. It includes one small working automation, built during the assessment, so you walk away with something running rather than a report and a handshake.
Automation Build
One workflow, automated end to end, for a fixed price agreed up front. Includes testing against real work, documentation, team training, and 30 days of support after launch.
Maintenance & Growth
For after the first build. I keep your automations healthy as your tools and volume change, and we keep working down the list of what to automate next. You deal with me directly, not a ticket queue.
No price list here because scope genuinely varies. But everything is quoted as a fixed price before work starts, and the intro call costs nothing.
Who you'd be working with
DevStrike is one person: me, Esteban Selaya. I've spent over ten years as a software engineer at companies like Toast, ChowNow, Hart, and Blast, building products for restaurants, healthcare, and finance. When you hire DevStrike you get me, writing the code and answering the phone. There's no junior team behind the curtain, and I don't resell anyone's software.
Common questions
Do we need to be technical?+−
No. I work with whatever tools you already run and I explain things in plain language. Your job is to show me how the work happens today.
How much does it cost?+−
It depends on what we're building, so I don't publish prices. What I can promise: every engagement is a fixed price quoted before work starts, and you'll leave the free intro call with a rough number.
Why not just buy an off-the-shelf AI tool?+−
Sometimes you should, and if that's the case I'll say so on the intro call. I don't resell software or take referral fees, so I have no reason to push a tool you don't need. When a $50-a-month product solves your problem, you'll hear that. When your workflow needs something built around how your business actually runs, that's what I build.
What if the AI gets something wrong?+−
It will, sometimes. That's why anything consequential keeps a person in the loop: the automation does the drafting and sorting, a human approves. As it builds a track record, you decide how much to loosen the leash.
Will my team actually use it?+−
That's the real risk with any new tool, so I build with the people doing the work, not around them. The automation fits into tools they already use, they stay in control of anything that matters, and training is part of every handoff. If it doesn't save them time, it doesn't ship.
Is our data safe?+−
Your data stays in your own accounts and your own tools. I set up automations on business-grade AI services that don't train on your data, and I'll show you exactly where everything flows before anything goes live.
How long does a build take?+−
Usually weeks, not months. You'll get a real timeline for your specific workflow before you commit to anything.
What happens after you hand it off?+−
You own it all. Everything runs in your accounts, and every build includes 30 days of support. If you want someone keeping an eye on things longer term, that's what Maintenance & Growth is for.
Find out what's worth automating
A free 15-minute call. You'll leave with a rough sense of what's automatable in your business, what it might cost, and whether it's worth doing at all. Worst case, you get a clearer picture of your own operations than you had before.